AMERICA'S PLANT-BASED CRAVING

Delicious and inclusive, Americans are ready to make plant-based eating a part of a balanced diet.

COLE'S NOTES


A letter from our founder.


Alpha Foods was started with the vision of using the power of food to make impactful and positive changes to our health, animal welfare and our planet’s food system. I believe in the power of food to make change; food is an experience that has the power to connect us, nourish us and all too often, also divide us.

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    As a regular meat eater for my entire life to the point of co-founding Alpha, I was encouraged to make a change to incorporate more plant-based food to my diet after a consultation with a nutritionist. I was never pressured to make drastic changes however, and pursued a more curious approach to more plant-based meals as I had zero clue what that meant. Alpha is on a journey to make plant-based eating accessible and easy for all, from flexitarians like myself, to vegans and everyone else in the middle, with no judgement to where anyone is on their journey, whether their steps are incremental like mine first were, or big leaps.


    Judgement and food stigma are rife in our culture as this report shows and we’re looking for places of inclusivity, connection and comfort – something food and meals have done for us over generations – bring people together. Alpha is committed to making plant-based food accessible to all, with no judgement – whatever their meal mood, wherever they are on their plant-based food journey and wherever they shop for groceries.


    Alpha’s Impact Pillars address healthier people, planet and animals, which drive our decisions as a company doing good for the world. These are pillars I believe we can all agree on, in one way or another. I was excited to see some of the findings around plant-based food options meeting people with a broader lifestyle focused on well-being and community engagement, which connect directly to Alpha’s healthier people and healthier planet pillars. Plant-based food eaters are more likely to support local business, minimize waste, support minority-owned business and engage in meditation or mental health exercises. Plant-based food has the power to make change, in more ways than we initially thought, which is incredibly exciting.


    Community matters, and at Alpha we are thrilled to be able to share our first thought leadership report in partnership with The Harris Poll. Whether you’re in the plant-based community, food community, or just information-curious community, we are proud to share America’s Plant-Based Craving with you.




    Enjoy,


    Cole Orobetz

    CEO, Co-Founder

A letter from our founder.


Alpha Foods was started with the vision of using the power of food to make impactful and positive changes to our health, animal welfare and our planet’s food system. I believe in the power of food to make change; food is an experience that has the power to connect us, nourish us and all too often, also divide us.


As a regular meat eater for my entire life to the point of co-founding Alpha, I was encouraged to make a change to incorporate more plant-based food into my diet after a consultation with a nutritionist. I was never pressured to make drastic changes however, and pursued a more curious approach to more plant-based meals as I had zero clue what that meant. Alpha is on a journey to make plant-based eating accessible to and easy for all, from flexitarians like myself, to vegans and everyone else in the middle, with no judgement to where anyone is on their journey, whether their steps are incremental like mine first were, or big leaps.


Judgement and food stigma are rife in our culture as this report shows and we’re looking for places of inclusivity, connection and comfort – something food and meals have done for us over generations – bring people together. Alpha is committed to making plant-based food accessible to all, with no judgement – whatever their meal mood, wherever they are on their plant-based food journey, and wherever they shop for groceries.


Alpha’s Impact Pillars address healthier people, planet and animals, which drive our decisions as a company doing good for the world. These are pillars I believe we can all agree on, in one way or another. I was excited to see some of the findings around plant-based food options meeting people with a broader lifestyle focused on well-being and community engagement, which connect directly to Alpha’s healthier people and healthier planet pillars. Plant-based food eaters are more likely to support local businesses, minimize waste, support minority-owned businesses and engage in meditation or mental health exercises. Plant-based food has the power to make change, in more ways than we initially thought, which is incredibly exciting.


Community matters, and at Alpha we are thrilled to be able to share our first thought leadership report in partnership with The Harris Poll. Whether you’re in the plant-based community, food community, or just information-curious community, we are proud to share America’s Plant-Based Craving with you.


Enjoy,



Cole Orobetz

CEO, Co-Founder

We partnered with The Harris Poll to understand how Americans feel about eating plant-based. Our study showed they want a diversified diet that includes meatless meals. In fact, over 61% of Americans feel the future of food is plant-based.


DOWNLOAD THE REPORT

SMASHING

STIGMAS

WITH TASTE

AND ACCESS

A majority of Americans are changing their diets due to food judgement, FOMO, and stigma, with more than half being open to a flexitarian diet. 


51%

OF AMERICANS HAVE TRIED OR WOULD LIKE TO TRY A PLANT-BASED DIET


And even more are open to integrating plant-based foods into their diet through simple swaps and within social settings. Americans want low-barrier settings, little disruptions to their routines, and most importantly, they want choices that taste good.

YOU ARE

WHAT YOU EAT

By making a conscious choice to eat plant-based, individuals are more likely to nourish their bodies and minds, as well as engage in their communities, and support local or minority-owned businesses.


83%

OF PLANT-BASED FOOD EATERS PLAN TO INCREASE OR MAINTAIN THEIR CONSUMPTION OF PLANT-BASED FOODS IN THE NEXT YEAR.

SEEDS OF

CHANGE

There’s a rebellion against dietary confinement, and every day Americans are leading the charge. In fact, 1 in 3 Americans consider themselves plant-curious, with 88% saying they would try it in a social setting.


51%

OF AMERICANS HAVE TRIED PLANT-BASED IN A SOCIAL SETTING.

MEATLESS

MADE EASY

Americans are craving plant-based foods that taste good and feel inclusive. That’s why Alpha believes in making meatless easy through convenient, accessible, delicious options. So whether you’re a flexitarian, a food-itarian, or just want to feel good about what you eat—we’ve got you covered.

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