effortlessly plant-based

We’re coming to you from the ground up—literally and figuratively. Making plant-based eating effortless is at the root of everything we do, pun absolutely intended. We also mean it when we say we’re meeting you where you are in your plant-based journey—whether it’s day 1 or 1,000. Joining the plant party doesn’t have to be the biggest mental shift since the dot com era. Daunting? Not with us. Delicious? Definitely.

We’re here to deliver plant-based fuel to the meat reducer, the plant-curious, the go-getter, and everyone in-between. We believe anything worth eating should be outrageously tasty, and anything less is a disservice to you and your [taste] buds.

So no, we’re not meat, but we are inspired by it.

We’re taking its taste and texture and recreating something nutritious, protein-packed, and so easy to prep, you’ll have enough time to find a new hobby. It’s convenience with a side of “this tastes homemade.”

If we’ve learned one thing from turning plants into products that taste like ours, it’s that anything is possible. So go on, live your life. And remember that with us, plant-based is effortless and the possibilities are endless.